Your store outgrew the website builder.
Wix got your first products online. You-Own is the commerce operating system for what your store is becoming — with your branding and catalog carried over from day one.
See your store on You-Own — free, before you decide
Paste your store's web address. We read your branding and products and set up a ready-to-review You-Own store — no account needed to look.
Your current Wix eCommerce store stays live and untouched.
Sound familiar?
Wix eCommerce merchants tell us the same three stories.
A website tool first, a store second
Commerce is bolted onto a site builder. The deeper your catalog and operations get, the more you feel the seams.
The ceiling arrives fast
Product options, checkout flows, and back-office workflows only bend so far — then you're stacking apps and workarounds to run a real operation.
Growing means paying more to unlock basics
Capabilities serious stores rely on sit behind higher plan tiers and app subscriptions, so the price climbs as you grow into them.
Own it instead.
You-Own is the commerce operating system built on one idea: the store you built should belong to you.
One flat price
$299/month with unlimited products, orders, customers, and staff accounts. No plan tiers, no feature gates, no forced upgrades as you grow.
No You-Own transaction fee
Use your preferred supported payment processor at its standard rates. You-Own doesn't take a cut of your sales.
You own the whole stack
Your site, your customer relationships, your payment relationships, and your data — exportable any time. Own Your Commerce isn't a slogan; it's the product.
An AI workspace on staff
Describe changes in plain English — pages, workflows, even custom features — and your store's AI workspace builds them for your review.
AI, hosting, and messaging usage are itemized transparently on the same statement — one platform, one bill, no mystery. See full pricing
What moves over from Wix eCommerce
Switching only counts if you don't start over.
- Your branding and design — read straight from your live site
- Products we can read from your public store, set up for your review
- Customers and order history via CSV export, guided by our migration team
- A URL redirect plan so existing links and rankings are preserved
- Nothing goes live until you approve it — your current site stays up throughout
Paste your store URL to start — no Wix access needed for the preview. Our migration team replies with a full plan, usually within one business day.
Questions Wix eCommerce owners ask
Wix was easy to set up. Is You-Own going to be harder to run?
Easier, in the ways that matter: describe what you want changed in plain English and the AI workspace builds it — pages, workflows, even custom features. You get more capability without going back to dragging blocks around.
Do I have to rebuild my store from scratch?
No. Paste your store's web address and we read your branding and public catalog, then set up a ready-to-review You-Own store. You see your new store before you even create an account, and nothing goes live until you approve it.
What does You-Own cost?
$299 a month, everything included — unlimited products, orders, customers, and staff accounts, with no feature gates and no You-Own transaction fee. You use your preferred supported payment processor at its standard rates. AI, hosting, and messaging usage are itemized separately on the same statement.
See it before you decide.
Two minutes from now you can be looking at your own store — your products, your branding — running on a platform you own.